Marketing Optimised Website Design
Targeted marketing & web design, simplified for busy business owners.
Who we are
MO Web is led by Toby Rutter, who brings nearly 20 years of experience collaborating with exceptional businesses across the Bay of Plenty and throughout New Zealand. Toby prioritises building strong relationships and taking the time to fully understand your unique business needs.
At MO Web, we are passionate about supporting local businesses in Rotorua, Whakatane, Opotiki, and beyond. Our goal is to help grow your profits – call us today to get started!
What we do
At MO Web, we are passionate about building brands that thrive in the digital world. As experienced logo designers, website designers and digital marketing experts, we specialise in crafting customised, high-performance websites that not only look amazing but also deliver real results.
Whether you’re looking to launch a brand-new online presence, improve an existing website, or integrate your site with your business systems, we are here to help you grow and succeed.
Website Design & Development
- Quick Website Builds
- Custom Website Builds
- E-commerce Design
- Website Migrations
- Website Integrations
Improve Your Search Rank (SEO)
- Search Optimisation
- Keyword Research
- Website Audits
- Speed Optimisation
Increase Your Conversions (CRO)
- Conversion Optimisation
- User Tracking
- Speed Optimisation
- Landing Pages

Online Advertising That Works With Your Budget
MO Web can help you get more from your online advertising, whether you’re working with a small budget or investing more heavily in growth. We manage Google Ads, social media advertising across platforms such as Facebook and Instagram, and other digital advertising channels, with a focus on reaching the right people and driving meaningful results.
We don’t believe in spending money just to generate clicks or impressions. Every campaign is approached with a clear strategy, with a focus on conversions, cost per lead or sale, and making your advertising budget work as hard as possible. We continually monitor and refine campaigns to reduce wasted spend and focus your budget where it has the greatest potential to deliver results.